Course Aim: This course will provide an introduction to WordPress aimed at beginners with no experience in

website development. Participants will learn the fundamentals of WordPress to create a small business website.

Course Content

• What you need to create a business website
• How to pick a theme and create pages on a website
• How to add a news section, a menu, images, and videos 
• How to optimise your business website for search engines (Search engine optimisation)
• How to maintain your business website

Course Outcome: Upon successful completion of the course, business owners will gain the knowledge to create a website to improve their online marketing and promotion.

• Knowledge and ability to use software to create and format webpages
• A domain name for your business
• Set up a hosting account
• Make your website available online.

Course Duration: 2 x 2.5hr sessions.

Delivery Method: Online via Zoom

Cost: €0.00. This course is fully funded under SICAP.

Course Aim: This course will give businesses an insight into the essential tools for marketing and promoting their business online. It will cover the most relevant tools and techniques to make digital marketing work for your business in today’s digital world.

 Course Content

The course will cover many areas of online business promotion to include;

• Principles of Marketing
• Overview of Social Media and Digital Marketing tools used by business.
• Knowing your business and choosing the social media channels that are right for you.
• Knowing your customers and choosing the social media channels that are right for you.
• Digital marketing tools to manage and schedule your campaigns.
• Email marketing.
• Creating attractive online promotions.
• The importance of your website in converting leads.
• Creating a social media action plan for your business.

Course Outcome: Upon successful completion of the course, business owners will gain the knowledge to create a practical action plan to improve their online marketing and promotion.

Business owners will also have the opportunity to create a Social Media plan which should include at least 5 practical steps to implement in a business to improve overall business social media presence and digital marketing to promote and increase sales. Business owners should be provided with a work plan template to help in the development of the Social Media and Digital Marketing Plan. The follow up session, 6 weeks post-delivery of the workshop will provide an opportunity to look at business progress in this area.

Course Duration: 6 hours plus 1.5 hour follow up session to assess progress (6 weeks post workshop delivery).

 Delivery Method: Online via Zoom

Cost: €0.00. This course is fully funded under SICAP.

Course Aim: To provide a step by step and practical course for participants to learn how to become a revenue online service (ROS) customer and to become familiar with all its applications. The course is aimed at business owners who are currently registered or plan to register with ROS.

Course Content

The course content is designed to support micro and small enterprises to develop the confidence to understand how to submit returns through Revenue on Line and how to interact with the ROL site.

• How to log on to Revenue Website
• Demonstrate the 3 steps to becoming a ROS Customer
• Register for Income Tax
• Demonstration of filing a return online for VAT, PAYE/PRSI, Corporation Tax, Income Tax
• Uploading file created offline
• Download ROS offline application
• Downloading and completing ROS forms offline
• Using the Inbox facility for Returns, Payments, Refunds
• Apply for a tax clearance certificate online.

Course Outcome: Upon successful completion of the course, individual should have a

• Better understanding of Revenue on Line and have an ability to set up a customer account with ROI
• More confidence to use all the functions available.

Course Duration: 2-2.5 hour session.

Cost: €0.00. This course is fully funded under SICAP.