Course Aim: This course will provide an introduction to the fundamentals of marketing from a business prospective including the 7 Principles of Marketing. The course will provide participants with practical tips that can be implemented quickly and easily. Participants will be guided on how to develop useable marketing strategies for direct, offline and online marketing. Participants will learn how to engage with their customers through targeted communications and specific messaging and well as understanding the importance of pricing their product or service correctly.

Course Content

 The course will cover many areas of online marketing to include;

 Target Marketing and Brand Positioning

• Who is your target audience/customer? Who is most likely to buy from you?
• Create a clear core marketing message that speaks to your target market and tells customers why they should buy from you.
• Understand the importance of market research and customer engagement

Strategies for Direct, Online and Offline Marketing and Customer Activation and Engagement

• Effective ways to send messages direct to your customers and ask for the sale, while avoiding wasting money and time
• How to ensure your marketing is measurable
• Ways to use the internet to leverage you message and drive your marketing
• The role social media can play as part of your marketing strategy

Brand Blueprint and Marketing Plan

• Steps to creating your own brand blueprint
• Guidance on developing a comprehensive marketing strategy and plan that produces result

Course Outcome

Upon successful completion of the course, business owners will gain the knowledge to create a practical action plan to improve the marketing of their product or service.

• Understand the fundamentals/7 principles of good marketing practice
• Create your own marketing plan, tailored to your business
• Discover ways to measure your marketing so that you know what is working
• Uncover new and interesting ways to effectively market your business

Course Duration: 2 x 2.5 hour sessions

Delivery Method: Online via Zoom

Cost: €0.00. This course is fully funded under SICAP.

Next planned course

22nd & 29th November