Marketing and Customer Engagement- 2 day morning session course. 22nd & 29th November

Course Content

 The course will cover many areas of online marketing to include;

 Target Marketing and Brand Positioning

• Who is your target audience/customer? Who is most likely to buy from you?
• Create a clear core marketing message that speaks to your target market and tells customers why they should buy from you.
• Understand the importance of market research and customer engagement

Strategies for Direct, Online and Offline Marketing and Customer Activation and Engagement

• Effective ways to send messages direct to your customers and ask for the sale, while avoiding wasting money and time
• How to ensure your marketing is measurable
• Ways to use the internet to leverage you message and drive your marketing
• The role social media can play as part of your marketing strategy

Brand Blueprint and Marketing Plan

• Steps to creating your own brand blueprint
• Guidance on developing a comprehensive marketing strategy and plan that produces result

Course Outcome

Upon successful completion of the course, business owners will gain the knowledge to create a practical action plan to improve the marketing of their product or service.

• Understand the fundamentals/7 principles of good marketing practice
• Create your own marketing plan, tailored to your business
• Discover ways to measure your marketing so that you know what is working
• Uncover new and interesting ways to effectively market your business