24th October 2023 @ 10:00 am – 2:00 pm
Sinéad Duffy

 Course Content

The course will cover many areas of online business promotion to include;

  • Principles of Marketing
  • Overview of Social Media and Digital Marketing tools used by business.
  • Knowing your business and choosing the social media channels that are right for you.
  • Knowing your customers and choosing the social media channels that are right for you.
  • Digital marketing tools to manage and schedule your campaigns.
  • Email marketing.
  • Creating attractive online promotions.
  • The importance of your website in converting leads.
  • Creating a social media action plan for your business.

Course Outcome: Upon successful completion of the course, business owners will gain the knowledge to create a practical action plan to improve their online marketing and promotion.

Business owners will also have the opportunity to create a Social Media plan which should include at least 5 practical steps to implement in a business to improve overall business social media presence and digital marketing to promote and increase sales. Business owners should be provided with a work plan template to help in the development of the Social Media and Digital Marketing Plan. The follow up session, 6 weeks post-delivery of the workshop will provide an opportunity to look at business progress in this area.