Course Content
The course will cover many areas of online business promotion to include;
- Principles of Marketing
- Overview of Social Media and Digital Marketing tools used by business.
- Knowing your business and choosing the social media channels that are right for you.
- Knowing your customers and choosing the social media channels that are right for you.
- Digital marketing tools to manage and schedule your campaigns.
- Email marketing.
- Creating attractive online promotions.
- The importance of your website in converting leads.
- Creating a social media action plan for your business.
Course Outcome: Upon successful completion of the course, business owners will gain the knowledge to create a practical action plan to improve their online marketing and promotion.
Business owners will also have the opportunity to create a Social Media plan which should include at least 5 practical steps to implement in a business to improve overall business social media presence and digital marketing to promote and increase sales. Business owners should be provided with a work plan template to help in the development of the Social Media and Digital Marketing Plan. The follow up session, 6 weeks post-delivery of the workshop will provide an opportunity to look at business progress in this area.