Your Business Plan should contain the following:

Summary:
A brief introduction to the project including the project title or name and promoter’s location in the county.

The Promoter:
Provide information on the promoter including relevant skills or expertise, experience in this particular field, ability to see the project through and commitment to the project.

Background:
Describe the project in detail here – what is it and what it needs to get up and running.

Market Research:
What research has been done in relation to the project? Show your market knowledge and illustrate what market share you require to make your project viable.

Marketing Strategy:
What strategy will be pursued in order to achieve the market share or demand referred to above?

Innovation:
Here you should describe how your project is different or where is the innovation in your project.

Competition:
You should highlight any competition and show how your project will not adversely affect any other established local business.

Project Costs and Funding:
This should include a detailed breakdown of the costs involved in the project based on quotations received. A separate section should show how the match funding will be sourced.

Financial Projections:
Comprehensive three-year financial projections must be provided. These should include Profit & Loss projections and Cash Flow projections and these must demonstrate the viability of the project.

Project Impact:
Outline the benefits or positive impact of your project for yourself, the business, the wider community or the environment. Give realistic projections for job creation business growth.

Conclusion:
This is an opportunity to convince the reader that your project should be supported.